By: Matt Bacak

Your business website is the heart and soul of your Internet business. How did you set up your website? If you don’t create your website correctly then you will miss out on leads, deals, and profits. What are the optimal components of a lucrative business website?

Let’s first break down your business website into three main WebPages. Your website should have a branding page, power squeeze page, and a sales letter page. How you present these pages can be the different between success and failure.

Your branding page is only meant to provide information about your company. Your branding site is for those customers that are curious about who is selling them the product or service. A branding page is necessary so customers can judge your business as legitimate and not some fly by night business that is a scam.

The most important page on your business website is your power squeeze page. Your power squeeze page capture’s personal information. It brings in the customers that lead to profit. Customers will subscribe to your list through the power squeeze page. After customers subscribe they should automatically be sent to your sales offer page. It is crucial that your power squeeze page should be optimized in Google. This will enhance your lead generation through your website.

There has been a recent issue with Google concerning power squeeze pages. You can avoid Google tampering with your squeeze page in two different ways. The first way is to add more content to your power squeeze page. The second way is to add a few more links to your power squeeze page. Make sure that these links only go to WebPages within your own business domain.

The sales letter page is where the customer should automatically end up after they subscribe to your list. It is important to optimize your sales letter page in Google. You also send an Autoresponder in addition to the sales letter page. The Autoresponder can be an email that encourages the customer to buy your product or service. The Autoresponder can then link back to the sales letter page. The key is to prompt the user to buy your product or service by offering it immediately and repeatedly.

You can enhance the effectiveness of both your power squeeze page and sales letter by only allowing the customer to buy your product or service. Don’t offer a bunch of different links that will distract them, especially if these links don’t revolve around selling. Remember, a confused mind never buys. Make purchasing your product or service as simple as possible for your customer.

Follow these website creation tips and you will maximize your profit.

Article Source: http://www.ArticleJoe.com

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at www.promotingtips.com

By: Kara Kelso

If you are in Direct Sales, you may not realize how many sales you are missing by not having a website of your own. Rep websites aren’t usually indexed in the search engines, and most can’t be personalized completely.

Let me give you an example of why it’s so important to have your own website. I searched for “Watkins Vanilla” on Yahoo, Google, and MSN.

On Yahoo, Watkin’s company page was #7 in the listings. Ranked before them were reps with their own website.

On Google, the company page was #5. Again, reps with their own websites ranked above them.

MSN was the only place the company website was #1. However, following the company site were several personal websites.

Here’s another term I searched: “Tupperware catalog” (which according to Word Tracker is searched over 300 times a day). On Google and MSN, Tupperware’s company site wasn’t even on the first page of results! On Yahoo it was the first, but of course personal websites followed.

So what does this mean to you? It’s simple - there are millions of people searching for YOUR business or items from your business ever day. By having a personal website, you aren’t lost in a sea of other rep websites in the search engines. Even the simplest of terms can work their way to the top of search engine results, in many cases giving you more free traffic than you can handle!

Of course, once you get those visitors there it’s up to you to turn them into customers. The best way to do this is getting them on your list. More about newsletters next week.

So if you don’t have a website already, start making plans now to build your personal website today!

Article Source: http://www.wahm-articles.com

About the Authors:

Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: www.directsaleshelpers.com/newsletter.html

By: Barbara Ryan

When selling a product or service, your website’s focus needs to be on your product and selling it. Cluttering it up with ads or selling ad space should not be in your plan, as it will detract for your own product. Does this mean you cannot add content to generate a little passive income through Google Adsense or Yahoo Search Marketing? Absolutely not, content is the perfect solution to monetizing your website without selling ads to detract from your product.

Content serves more than the purpose of generating a passive income. Content gives you more opportunity to disperse your keywords and thus increase potential search traffic to your site. The money you can generate by adding google adsense or something similar, to your site is an added bonus.

What can I write about is a common question? Write your own articles whenever possible on your business topic or a closely related topic. Publish them on your website and then make some subtle changes and submit them to article directories for a great free traffic generator. What about using articles written by others you find at those article directories? You can use them if they are targeted, but try not to use too many as they send traffic away from your website. If they add good valuable information to your site, then by all means, use them. You can monetize the page, add your own comments and resource links, preferably affiliate links to maximize your passive income opportunities.

Using content to maximize your website potential earnings is smart. Just because you sell a product or service does not mean you cannot use your website to generate passive income through monetizing content. Adding targeted content to your product or service based website is the perfect solution to finding a simple way to create some income.

WAHM Articles: http://www.wahm-articles.com

Barbara Ryan is publisher and co-editor of Mom2Mom Magazine, an online magazine written by moms for moms. Barbara is also owner and designer of Cherish Collages, a custom Photo Collage Design business developed from the love of a digital photography hobby.

By: Christine Louise Hohlbaum

You have a solid business plan, you stand behind your product or service, and you have a web site that no one visits. How can you get the word out on a tight budget? Read on!

· Write e-zine articles with a short bio and web link at the end. Many e-zine clearing houses allow you to submit your articles for free. Benefit: You potentially gain more exposure and your web site traffic could easily increase. My favorite e-zine sites: www.ideamarketers.com, http://freezinesite.com/, http://www.ezine-writer.com.au and http://www.family-content.com

· Once your articles have been picked up, approach the webmaster whose web site carries your article. Perhaps he or she would be interested in carrying your product in their on-line shop. Several webmasters added my book to their sites after I asked! Benefit: You have now doubled your exposure with one contact.

· If you have something to tell the press, consider submitting your press release to this free PR service: www.prweb.com You can purchase a highlighted listing with their service for as little as $10. Benefit: It’s an easy way to have your product name come up in search engines. I actually received my first fan e-mail through this service!

· Link your web site to others. Benefit: You can funnel traffic to your site by building on other people’s visitors and vice versa. An added benefit: Your site will come up in search engines more often.

· Post messages on product- or service-related message boards that are topic-related (don’t make your message be an advertisement or you’ll get thrown out!). Benefit: You will pique people’s curiosity (much like an e-zine article can), and they will want to visit your web site. An added benefit: Oftentimes, your message comes up again on search engines, thereby increasing your exposure. Make sure to add your web link in the message. Most boards allow you to do so.

· Join a yahoo discussion group at www.yahoo.com under “Groups.” Make certain that the group contains your target audience. Join in the discussion and add your web link each time. Much like a message board message, you should not make your post be an ad, but a valuable contribution to the topic at hand. Benefit: You’ll make friends while you build traffic!

· Add your URL through this free service: www.submitexpress.com which adds your web site to over 40 top search engines (google, yahoo, exactseek, etc.) for free. Benefit: That’s an obvious one. You are now listed in the Internet’s top “phone books.”

You may not have the time for a weekly or monthly company newsletter. These tips take only a few minutes. They have helped me increase book sales by 33%. Good luck! It may be the only traffic you’ll ever love.

Article Source: http://www.thewahmshack.com/articledirectory

About The Author:

Christine Louise Hohlbaum, author of DIARY OF A MOTHER and SAHM I Am: TALES OF A STAY-AT-HOME MOM IN EUROPE, is a parenting humorist, motivational speaker and overall curious person who can’t stop asking questions of other people and the Universe. Subscribe to her newsletter at www.diaryofamother.com

By: Matthew Noel

You probably know that a domain name is a name given to a website or email account. Because IP addresses mark individual computers, the domain name is usually much easier to remember as it can be a catchy phrase or an on target description of what the website has to offer. In this day and age, the game of domain name selection is heated and often times a demanding field.

What does an effective domain name get you, anyway?

You may ask yourself why is it so very important to have a good domain name for your website. Besides being the best way to attract your customers, it is one of the best ways to have customers remember you. The returning customer is after all the best one to have. Yet, many websites fail at this point simply because there are so many other, just as good if not better, websites out there. Having a good, on target domain name is necessary for name recognition.

Finding Your Domain Name

Just like writing a jingle for a commercial, having an effective domain name should be something that people will remember. Catchy phrases or very targeted phrases can be the best way to get the attention of the user. More than likely, the first time they find you will be through advertisements or through a web search. But, once they are there, getting that domain name into their heads for next time is necessary.

But, its not really that easy. There is huge competition of domain names and many times you will find that the ‘good ones’ are already taken. But, when you get creative and think outside of the box you can really find the right niche and make your domain name the next one to be remembered.

There are also many information portals now devoted to the subject and we recommend reading about it at one of these. Try googling for “domain names” and you will be surprised by the abundance of information on the subject. Alternatively you may try looking on Yahoo, MSN or even a decent directory site; all are good sources of this information

Article Source: http://www.ArticleJoe.com

For more information please see http://www.domain-name-shack.co.uk