Archive for the ‘Websites’ Category

By: Don Resh

The best way to get traffic to your website is to be at the top of the results page of a search engine. Since there can only be one at the top for every search query, your being actually there is next to impossible with the millions of sites and billions of articles contained within the internet.

However, that doesn’t mean that you shouldn’t strive to be part of the top ten in a results page. A good way, to rise through the rankings of search results is by having an article in each page of your website that contains at least 250++ words. This article should contain keyword and relevant content about your website or your product.

Link exchange programs are like merchant clans or chambers of commerce and industry. By being part of a link exchange program, you agree to display the links of other partner sites in your website. The links that will be placed in your website are those links that lead to other websites that are in the same category as your website. For example, if you have a gaming website, then most of your links will be other gaming sites as well. In return for placing their links on your site, they will reciprocate by placing a link on their webpage to your site. How does this increase traffic to your site? If in a search query, one of your partner sites shows up but yours does not, the searcher is redirected to that site. If your partner site does not have the product or idea needed by the searcher, then the searcher will probably click on the link to a partner site. There’s no guarantee that the link will be yours, but it gives you a chance.

Banner exchanges work much like link exchanges but you will need more space on your website to accommodate other website banners. If you are obsessive when it comes to the cosmetics of your website, then you probably won’t want this one. With so many banners flying around, you can get to look like the United Nations. Be that as it may, a potential active link is still one point in favor of your site being visited by someone.

Ezine article writing and newsletters are another way to herd some website traffic in your direction. You write hundreds, even thousands, of articles to saturate the web. Embedded within these articles are links to your website. Having all those articles around is much like having mini-websites scattered all over strategic places. With these articles, you can also give the reader an option to subscribe to your newsletters. If they accept, then you are right at their front door ready to make your sales pitch (email presentations in this case).

If you want it all to yourself, you can turn your site into something similar to Wikipedia. The only difference is that you have merchandise to sell on each page of your website while Wikipedia does not. Using this method, you are guaranteed a top ten placement in any search engine in the internet. Of course, this would mean a lot of work. But if you really want good money, then you have to give good effort.

The methods for increasing website traffic I mention in this article are just some of the many other ways available on the internet. The most successful are those that entail newsletters and ezine articles and link exchanges with other websites. You decide which method works best for your marketing efforts.

A problem that search engines encounter often is the design of websites that purely use advanced programming such as C++, JavaScript or CGI. If the navigation links within your site are powered by these advanced scripts alone, the search engine will not be able to fully browse your site. You need to provide links done in basic HTML so that the engine can read your website.

It takes months for a website with a new domain name (,com, ,org or ,edu) to show up on search engines. Google has imposed an ageing delay on new websites so that it doesn’t waste time on indexing websites that don’t last long. If you want to change your domain name, I suggest you rethink your plan and use what you have instead. A cosmetic facelift of your existing web pages along with several good quality SEO articles will serve you better in the long run. After all, you will be working with what you already have. If you know all the insides and outs of your website, then it would be so much easier to revise than replace because of familiarity.

Some internet marketers make the mistake of placing keyword density requirements above that of article quality. At first glance, it does make sense to optimize an article for your keywords rather than be concerned with artistic considerations or honest, from the heart writing. However, bear in mind that not everyone will buy your product or idea. You know that what you sell is sellable only to a certain target market. If you prioritize keyword optimization in your article rather than writing the article for the sake of the product you want to sell and for the information of your target audience, chances are you will attract buyers of another commodity that you do not have.

The keyword here is relevance. A person searching the internet for something he needs will filter out the search results by using the relevance criterion. My suggestion is, write the article for the sake of your product and for your target customers’ information. Place the priority of keywords as a secondary consideration. It’s all about relevance. I know that it would be a plus for you if you manage to pull in lots of traffic even though they don’t want anything to do with your site. Believe me, misleading a person in the internet is a risky business. That person you mislead can hit back by starting-up an email brigade against your website.

Be specific with your keywords. Don’t generalize. The biggest disadvantage of internet shopping is that customers are not able to scrutinize the product personally. What they usually do is find out from other sources what the product is all about, how it works, etc. When they decide to finally buy, they know what they’re looking for and will mostly likely use a specific name brand as part of their search strings. Your keywords need to be able to match those strings in terms of number of words matched and how the order of those words match. Others will search for stuff by using its sub-categories. For example, when looking for bras, women need to spell out their torso and cup size.

So, the bra size can be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra in the internet can type in “black push-up bra 36-C”. Do you have key phrases to match those search strings? Are the words in your key phrases arranged in the same order? The final consideration is the literature where those keywords are embedded. If the article is just a jumble of words full of keywords, the search engine will most likely discard your website in favor of another. This will decrease the ranking of your website in the search results page. In worst case scenarios, they may actually ban your website from showing up in search results.

A lot of SEO experts claim that it isn’t the keyword, but the article that brings you success. Based on what is written above, I tend to agree. Do you?

Article Source: http://www.article-buzz.com

Information about the Author:

Don Resh is CEO of WebForce, Inc. He is a respected authority on Internet Marketing. For more on Keyword Optimization see: www.bizbuildsoftware.com/keywordbloodhound/ www.WebForceSolutions.com www.BizBuildSoftware.com www.TurboMaxSoftware.com

By: Robert D 

What makes a great website? How does the design of a website affect its popularity? If these are just some of the questions that come to your mind read on. Sometimes, it requires a trained eye to find flaws in a website’s design. If you are wondering how a website analyst analyses a website or what criteria a website critic bases his opinion on, here are a few pointers to help you make a website that is both commercially successful and gets critical acclaim.

A vital aspect in the success of any website is its user friendliness. If you own an e-commerce website, it is important that all your products are easily accessible. For example, you could boast of having the largest database on the internet, but if it takes a user a long time to find what he is looking for then the database does not amount to much. Look at any successful e-commerce site and you will notice that they have a search feature that allows users to find what they are looking for without much fuss. As a matter of fact, no matter how advanced your website is, if a critic cannot find what he is looking for when he is reviewing your site chances are your site will not receive a good review.

Another thing you need to look out for is that not all internet users have broadband connections. Even in the United States, only 60% of all internet users are using broadband connections; this means if your site is heavy on graphics and does load quickly you are loosing precious traffic. Make sure that you check your website with various internet connection speeds; many websites actually have a dial-up and broadband version of the same website. An ideal website has to be a blend of speed and features. If you are planning on using newer technology, test the website with all major web browsers like Internet Explorer, Mozilla Firefox and Opera. Website critics also make it a point to test a website with various browsers to see if the website is cross browser compatible.

The ideal website has to be a blend of graphics, content and ease of use. Also remember that search engine optimization can translate into website design and content changes. If you are getting a website developed from the ground up, make sure that you allow for search engine optimization based changes. Sometimes search engine optimization requires removing /adding certain components from a website; it is always a good idea to work in collaboration with a search engine optimization firm while your site is being developed.

If you are not satisfied with the way your website looks or if you are not satisfied with the traffic your website is receiving, it is always a good idea to get professional feedback. You can visit websites like www.website-evaluations.co.uk that offer critical inputs on all aspects of a website from the design to the search engine friendliness of the site.

Website Audits

Just like a financial audit, a website audit is designed to carry out a comprehensive analysis of a website. A website audit takes into account the user friendliness of the website, the design and other aspects. Once the website has been thoroughly analysed using various criteria, a complete report is created that outlines the various pros and cons of the website. In addition, a website audit also offers suggestions to improve the quality of the website. If you are looking for a comprehensive over view of your website, the best option is to go for a website audit like the one available on website-evaluations.co.uk . Make sure you discuss the findings with your design and development team so you can make the most of the website audit.

Article Source: http://www.article-buzz.com

Information about the Author:

Robert D is the author of this article on Website Evaluation. Find more information about Website Critique Service here.

By: Matt Bacak

Your business website is the heart and soul of your Internet business. How did you set up your website? If you don’t create your website correctly then you will miss out on leads, deals, and profits. What are the optimal components of a lucrative business website?

Let’s first break down your business website into three main WebPages. Your website should have a branding page, power squeeze page, and a sales letter page. How you present these pages can be the different between success and failure.

Your branding page is only meant to provide information about your company. Your branding site is for those customers that are curious about who is selling them the product or service. A branding page is necessary so customers can judge your business as legitimate and not some fly by night business that is a scam.

The most important page on your business website is your power squeeze page. Your power squeeze page capture’s personal information. It brings in the customers that lead to profit. Customers will subscribe to your list through the power squeeze page. After customers subscribe they should automatically be sent to your sales offer page. It is crucial that your power squeeze page should be optimized in Google. This will enhance your lead generation through your website.

There has been a recent issue with Google concerning power squeeze pages. You can avoid Google tampering with your squeeze page in two different ways. The first way is to add more content to your power squeeze page. The second way is to add a few more links to your power squeeze page. Make sure that these links only go to WebPages within your own business domain.

The sales letter page is where the customer should automatically end up after they subscribe to your list. It is important to optimize your sales letter page in Google. You also send an Autoresponder in addition to the sales letter page. The Autoresponder can be an email that encourages the customer to buy your product or service. The Autoresponder can then link back to the sales letter page. The key is to prompt the user to buy your product or service by offering it immediately and repeatedly.

You can enhance the effectiveness of both your power squeeze page and sales letter by only allowing the customer to buy your product or service. Don’t offer a bunch of different links that will distract them, especially if these links don’t revolve around selling. Remember, a confused mind never buys. Make purchasing your product or service as simple as possible for your customer.

Follow these website creation tips and you will maximize your profit.

Article Source: http://www.ArticleJoe.com

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at www.promotingtips.com

By: Kara Kelso

If you are in Direct Sales, you may not realize how many sales you are missing by not having a website of your own. Rep websites aren’t usually indexed in the search engines, and most can’t be personalized completely.

Let me give you an example of why it’s so important to have your own website. I searched for “Watkins Vanilla” on Yahoo, Google, and MSN.

On Yahoo, Watkin’s company page was #7 in the listings. Ranked before them were reps with their own website.

On Google, the company page was #5. Again, reps with their own websites ranked above them.

MSN was the only place the company website was #1. However, following the company site were several personal websites.

Here’s another term I searched: “Tupperware catalog” (which according to Word Tracker is searched over 300 times a day). On Google and MSN, Tupperware’s company site wasn’t even on the first page of results! On Yahoo it was the first, but of course personal websites followed.

So what does this mean to you? It’s simple – there are millions of people searching for YOUR business or items from your business ever day. By having a personal website, you aren’t lost in a sea of other rep websites in the search engines. Even the simplest of terms can work their way to the top of search engine results, in many cases giving you more free traffic than you can handle!

Of course, once you get those visitors there it’s up to you to turn them into customers. The best way to do this is getting them on your list. More about newsletters next week.

So if you don’t have a website already, start making plans now to build your personal website today!

Article Source: http://www.wahm-articles.com

About the Authors:

Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. For more Direct Sales Success Tips, visit: www.directsaleshelpers.com/newsletter.html

By: Barbara Ryan

When selling a product or service, your website’s focus needs to be on your product and selling it. Cluttering it up with ads or selling ad space should not be in your plan, as it will detract for your own product. Does this mean you cannot add content to generate a little passive income through Google Adsense or Yahoo Search Marketing? Absolutely not, content is the perfect solution to monetizing your website without selling ads to detract from your product.

Content serves more than the purpose of generating a passive income. Content gives you more opportunity to disperse your keywords and thus increase potential search traffic to your site. The money you can generate by adding google adsense or something similar, to your site is an added bonus.

What can I write about is a common question? Write your own articles whenever possible on your business topic or a closely related topic. Publish them on your website and then make some subtle changes and submit them to article directories for a great free traffic generator. What about using articles written by others you find at those article directories? You can use them if they are targeted, but try not to use too many as they send traffic away from your website. If they add good valuable information to your site, then by all means, use them. You can monetize the page, add your own comments and resource links, preferably affiliate links to maximize your passive income opportunities.

Using content to maximize your website potential earnings is smart. Just because you sell a product or service does not mean you cannot use your website to generate passive income through monetizing content. Adding targeted content to your product or service based website is the perfect solution to finding a simple way to create some income.

WAHM Articles: http://www.wahm-articles.com

Barbara Ryan is publisher and co-editor of Mom2Mom Magazine, an online magazine written by moms for moms. Barbara is also owner and designer of Cherish Collages, a custom Photo Collage Design business developed from the love of a digital photography hobby.