By: Audrey Okaneko

How can you create a business card that serves a purpose? Here are a few ideas:

1. Make the business card a coupon. Like all business cards, you’ll want to put your name, phone number, email address and URL on the card, but also offer some type of coupon. Perhaps you’ll offer a free shipping code. Or perhaps you’ll offer a 10% discount on their first order. Putting a coupon on your business card give people a reason to hang on to your card.

2. Write down the name of a book you’re recommending on the back. When I enter into conversations with people, I often turn the conversation to a book I’ve read. If I’ve read a book that answers a question from the conversation I’m involved in, I’ll write the author’s name and book title on the back of my business card.

3. Jot down notes. I recently met a woman in Starbucks. She was asking my daughter about an overseas trip she took. The woman had many questions. I handed her a business card and invited her to email me with her questions and told her we’d both be happy to answer any questions she might have. I did not have to write a note as the woman took out a pen and jotted down the connection so she could follow up.

4. Write down a referral on the back of your card. For example, if you are speaking to someone and they ask for a restaurant recommendation or a doctor recommendation. Write the asked for information on the back of your business card.

Each of these ideas gives the person receiving your card a reason to hold on to the card. Work on getting your business card into the hands of as many people as possible. Make sure you’ve also given them a reason to hold on to your card.

About The Author

Audrey Okaneko has been in direct sales since 1983. She can be reached at audreyoka@cox.net or you can Become a Tupperware Consultant.

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