Archive for July, 2008

By: Ron Porter

I can’t remember the last time I surfed the net, keyed in a specific search term, and got only one page of results. Now I get dozens of pages and hundreds, even thousands of hits. Ok, so what am I supposed to do with all these hits? One of the reasons I shop on line is to save time. And what with a gazillion sites entering the online universe every millisecond I’m gonna get beat up with all those hits! The fact is I seldom go beyond the first page and rarely dig deeper than 2 or 3 pages. So what about all those great nuggets buried deeper than the first or second page?

Research indicates that 62% of users “…click on a search result within the first page of results.” An amazing 90% of users click on result within the first 3 pages. Let’s see, about 10 results per page = 30 results for 3 pages. Hmmm, that’s a problem for the other 970 businesses that want your money. So, how do those other 970 sites get eyeballs? Enter the magic and science of Search Engine Optimization.

Getting your website to rise through all the clutter and appear at the top, or near the top, of a search requires is a combination of sponsored and organic search. To be truly effective and cost efficient for either technique, your site needs to be optimized.

A whopping $643 million was spent on search-engine optimization in the U.S. and Canada in 2005, according to Search Engine Marketing Professional Organization, an industry group with more than 600 members. Sound like a lot of money? That’s because it is. But it represents only about 11 percent of the $5.75 billion spent on all forms of search-engine marketing. By 2010, total search-engine marketing is estimated to be an $11.1 billion industry! This stuff is real.

Search-engine optimization is complex and it requires staying up-to-date on all the changes within the various search-engine algorithms. If you’ve got time to do that, cool. If not, go hire an expert to get it right for you. Your expert will likely focus on three key areas to ensure your site is search engine friendly; Architecture, Links, and Content.

Architecture refers to the way a site is structured. In any given Internet search, a site that is built search engine friendly will invariably appear above a site that is not.

Links are defined as websites linking to other website. The more relevant sites that link to it, the more search engines will consider it to be a trusted and valuable site, putting it higher on the list.

Content is comprised of all the text, keywords, headlines, image names, and etc on a given site. The over all theme of the site must be relevant and consistent from a content point of view in order for the search engines to make the most of it. The best rule of thumb here is: if the content helps your users get where and what they want, it will have the same effect for search engines. What I’m saying here is don’t sacrifice your users experience for the search engine. You can have your web cake and eat it too!

Article Source: http://www.ArticleJoe.com

About The Author

Writing about the importance of Search Engine optimization, Ron E. Porter says here about the key factors to focus on while going for the Search Engine Marketing techniques. Ron E. Porter has 24 years of rich experience in the high tech industry with various companies. For more information on Search Engine Optimization, Software Engineering Outsource, Web Traffic Monetization, Web Content Creation, Link Building services, please visit www.castlewave.com.

By: Ryanchua6

“Black Hat SEO’s will definitely impress you with all the aces up their sleeves, but if you do not want your website to be black-listed by popular search engines such as Google, then it is recommended that you try other better options that are available. Generating traffic to your website is no doubt important, but if you have long-term business plans then you need to realize that what is even more important is building and maintaining the credibility of your website. It is only when credibility is maintained, can you hope to retain users on your website and most importantly motivate them to buy products or services that you might be selling through your website.

So, what is the best way of building credibility? Well, the truth is that there are many ways of doing that. However, if you are looking for the best solution, then I will recommend that you opt for forums that act as the perfect platform for user interaction. You see, when you start a forum on your website, what happens is that users develop positive perceptions about your website, something that helps a lot in building the desired level of credibility. Since forums are places where users are allowed to share their views and experiences, both negative as well as positive, it naturally leads to a feeling of communion amongst those who throng your website. This helps a lot obviously because users then feel more at ease while using your website or when buying products and services that you might be offering through your website.

Building credibility through forums should be your first priority because by doing so you not only increase traffic to your website, but also manage to reduce costs and improve profitability of your online business. This becomes a possibility because when you have a successful forum, you no longer have to invest huge amounts on Internet marketing or hiring writers, bloggers, and SEO’s. All the marketing and content gets done automatically by forum members without you having to spend a single penny. Even the mundane SEO tasks such as keyword optimization gets done in the process and that too without raising the hackles of search engines, something that is always a possibility with SEO-assisted optimization techniques. You see, when users discuss topics related to your website, it automatically leads to the requisite keyword insertions, something that the search engines are most likely to take notice in a positive way. That’s the magic of forums!

So, now that you have understood the importance of building credibility through forums, it is all up to you how well you implement that on your website. However, before you actually start a forum, you need to take certain precautions because just like any other technique, forums too have their limitations and disadvantages, especially when not used in the prescribed manner. You may be planning to get the best forum software, but believe me if you do not know the tricks and techniques involved, you will not be able to make much progress even with the most advanced software programs. So, instead of risking your investments, I would recommend that you first learn the intricacies and the tricks of the trade. Just click on the link below to learn more…”

Article Source: http://www.ArticleJoe.com

About The Author

Ryan Chua is a professional IT and Onlne marketing consultant for the past 5 years. Ever since running his own traffic and profit generating websites, he has been teaching others how to do the same for their own online endeavours. For more information, visit www.ForumSecretsRevealed.com