7 Keys To Successful Forum Marketing

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By: Marige OBrien

Forum marketing has recently been touted as a type of free, organic marketing. But because many marketers go into forums purely with the intention of marketing, their actions and atittude unwittingly causes exactly the opposite to its desired effect.

Forums, after all, are not marketplaces. But when used as such, the marketers’ actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention the moderators.

Before a marketer can effectively market on forums, they must first understand that this type of marketing — in order to be effective — carries a certain degree of commitment, responsibility and respect.

To successfully market on any forum, the first requirement is to take a personal interest in the main topic of the forum. Not only does that mean visiting it regularly, but also developing a good relationship with both other members and the moderators, as well as taking an active interest in helping others. And, of course, it means abiding by any and all rules that exist. By doing this, one develops a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.
Because this type of marketing has already suffered some abuse, many forums have recently (and rightfully) developed stringent rules designed to protect their members from abusive or overly-aggressive marketing tactics. One forum, for instance, grants .sig files only after a member has created 100 valid posts; another has disallowed ads in sig files altogether.

Marketers must respect that the purpose of a forum is to be a platform to exchange ideas on a given topic, NOT merely to advertise their wares. And, contrary to what might be thought, this is especially true in marketing forums, where EVERYONE has something to advertise. But by focusing on the topic and posting responsible questions and answers, a marketer’s reputation will grow. From this, the potential sales/sign-ups will naturally follow.

Also, there are different types of forums, beyond the obvious topical types, of “marketing” or “special interest”, etc. These are examples of one type of forum, referred to as “open forums.” But there are also business and professional forums, which do not operate under the same rules and, more often than not, disallow any and all types of advertising or self-promotion. Forums created to support the membership of a particular program are especially adamant on this topic and often request that all members check their adverts at the door. They ask this because advertising other programs — especially to newer marketers — can often compromise the very program the the forum was created to support.

With all that said, it is still possible to successfully market on forums. But in all cases, a pre-requisite for success is developing a good reputation and a good relationship and maintaining both. So, while this is a free form of advertising, it does require a certain amount of investment as far as time and energy are concerned, not to mention subtly and finesse. Below are seven practical suggestions to successfully market on forums.

DO YOUR HOMEWORK
Prior to joining any forums a certain amount of research is required.

1. Join relevant forums or forums that are in some way related to the promotion’s primary sales market. For someone involved with a health related product, for instance, many types of forums — from holistic medicine to mom’s at home — could apply. But to join a forum about punk music, for instance, would not be very productive.

2. Choose popular forums. Page ranking and the amount of active members are two good ways to check for this. This ensures that the forum will have enough members to remain active. Because forum marketing requires a certain amount of time invested, this also ensures that it will be there beyond tomorrow.

3. Choose forums that allow sig tags. If it’s possible read the rules before joining and pay close attention to them. Your time is important, too. It is better to discover if a forum does not allow posts of any kind prior to joining.

YOUR FIRST DAY
4. Read and follow the rules. Every forum is different. Some allow links only to your own website. Others only allow a certain number of links. One forum allows no more than five lines in a sig file, for instance. Beyond .sig files, respect all the rules and be a model member. Complaints will also give you a bad reputation, whether you’re aware of it or not.

5. Keep your signature tag short and update it regularly. Ideally, limit yourself to one link, preferrably to your main website. It presents a much more professional appearance and is less offensive to members and the moderators.

6. NEVER, EVER create posts that are nothing more than an advertisement. This is an all-but universal rule and only displays the marketers lack of experience. At best, the post will soon be edited, and, if left on the forum (although an author can always delete their own posts), will only serve to hurt the marketer’s reputation. At worst, it could be grounds for being banned.

Some forums have a special Advertisement Section, an area where all members can post ads, though they are usually limited to no more than one per day.

If no such section exists, after being a member for at least a few weeks, a marketer can send a Private Message (PM) to the moderator(s) and politely suggest that an advertising section be added.
Point out that this would mollify any members from putting links in their .sig files, while allowing them a place to post their link. And, too, the advertising could become a service, since it would at the members’ discretion to view them. Of course, they may refuse, but at least you made the attempt.

7. Work the (for)room. That is, be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the issues and other members. Depending on the forum’s topic, both new and experienced marketers can introduce themselves well with intelligent questions.

As a marketer becomes a regular member, they will develop a (hopefully) good reputation and, without saying a word about their promotion, those interested in their product or promotion will approach THEM.–mo

Article Source: http://www.ArticleJoe.com

About The Author
Marige O’Brien works as a writer, web designer and Internet Marketer. Visit her Website, Tracker Mo’s Den for her latest recommendations in i-marketing tools and biz opps. NEW– RSS Feeds to Articles and blogs, Plus A Special offer to new TCC Sign-ups.

Can Affiliate Programs Really Grow my Business?

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By: Women About Biz

Affiliate programs have been used by some of the most well known and profitable internet businesses to make their millions. Amazon.com and ebay.com are just two examples of websites that have used affiliate programs in a BIG WAY to make money online.

Affiliate programs are programs where you pay other people to grow your business. The idea is that you pay them a fraction of the profits you make from the sales they give you so that you are always in profit.

For example, some affiliate programs offer to pay affiliates $5 for every time they sell a copy of their $10 eBook through their special affiliate tracking link. As long as the product and the management cost less than $5 per eBook to maintain then you are still in profit and are gaining customers you wouldn’t have had otherwise.

With affiliate programs the advantage is that you will always make a profit from your investment in them if you do it right. If you pay your affiliates a commission per sale then you are only ever paying someone to benefit your business and at a profit. You will never be paying anyone to benefit your business and not get your investment back with a profit.

Other affiliate programs pay affiliates per hit to their website, and the fee is obviously smaller but the boss (that’s you!) still gets the biggest profit. The only risk with this method is that, while you may be getting traffic, you have to be sure that you can convert that into sales in order to make a profit.

You would be surprised just how many people there are out there that are very good at selling products or guiding traffic but cannot create their own. They need to sell YOUR unique and original products.

Many affiliates will be webmasters with websites with original content who simply enjoy maintaining them but would like to make enough money from them so that they maintain themselves.

Many affiliates will have read every handbook on marketing and making money from programs and will be working night and day to sell your product.

The only drawback is that you have no idea of what methods they may use or where your website may end up being promoted. However, this is a fairly calculated risk you take and in my opinion little harm can come of it.

I hope you have taken something from this article. It can definitely be used to grow any sort of web business and has been used in this way for a long time now.

You may also be surprised at how well this can increase your revenue as it has done for many giant e-businesses in the past.

Setting one up is as easy as a trip to clickbank.com where you can set all of the cash reward settings and just leave it. Automatically people will begin promoting your website for you and soon it will begin to grow far quicker than it could on its own.

This article brought to you by Women About Biz. Get more marketing information at the #1 Small Business Resource for Women.
 
http://www.womenaboutbiz.com/biz_marketing/biz_marketing.html

Article Source: http://greatarticlesformoms.com

Telecommuters: Keep Track of Your Job Searches

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By: Nell Taliercio

Chances are your job search will entail much more than applying for just a couple different jobs. It will be vitally important that you have a tracking system in place. Don’t relay on memory; you’ll need to keep track of which jobs you applied for; if you received a response; and also record all follow up information.

Some people prefer to use a spreadsheet to keep track. Set up the column headings listed above and just be certain to keep it updated. One benefit of using a spreadsheet is that you can easily sort it by different columns. You may want to keep it alphabetized by company name; or by date applied.

Yet others would rather utilize folders within their email program. The only real downside is that you may have to create an email to yourself because some companies have an online form for you use. Send yourself a message that says “I applied to ABC Company today”. If you do send any correspondence via email make sure you BCC yourself so you have an electronic paper trail.

One of the simplest tracking techniques is to create a Word document. Take advantage of the strikethrough option under fonts; or color code pending jobs. Entries could look something like this:

1. ABC Company, abcco.com 6/1/06, from Telecommuting Moms, acknowledgment 6/20/06, still pending.

2. Wally’s Widgets, wallyswidgets.com, 6/1/06, thanks but no thanks 7/02/06

3. Excellent Enterprises, job@excellentent.com, from local press, 6/4/06

19. Auction Alley, aa.info, found on Craig’s list 7/16/06, follow up phone call 8/3/06

20. St. Elmo’s Society, no web, Sue told me about it, 7/17/06, follow-up email sent 8/15/06

34. XYZ Company, xyz.com, 9/26/06, from Telecommuting Moms.

The method you choose to track your job searches is not important; it’s the actual data that will be most valuable to you. To get the most benefit from your tracking, keep the following data: job name, company name, company link, where you found the job, when you applied, and when you heard back.
Even if you’re not typically an organized person, you’ll need to be for your job search. By keeping track you have something tangible to see on days when you’re feeling discouraged (it’ll verify that you’ve been busy!). You can also reference the dates in your follow-up communication, “On August 12, 2006 I applied for the position of …. I am still very much interested in this position, etc.”

Don’t give up. Job searching can be a daunting task. However you can’t win if you don’t play. Your efforts will be rewarded!

Nell Taliercio, the Telecommuting Answer Lady, owns http://www.telecommutingmoms.com where you can locate legitimate work at home jobs and practical advice to start your work at home career tomorrow!

Article Source: http://greatarticlesformoms.com

 

Niche Websites for Your Creative Side

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By: Candace Gill

Here are 2 great website ideas for anyone who nurtures their creative side…

Benefits of a Craft Adsense Website - Online crafts can be a great way for people to share patterns, ideas and one of a kind items. If you have a knack for being creative, then a crafts community would be a perfect match for you. Take a look at some ideas we have gathered to help get your craft website started.

Topics

Holiday, Kids Crafts, Dolls, Wreathes, Bears, Jewelry & Seasonal.

Content
How to create an Easter wreath.
Collecting one of kind collections.

Interactive Areas
Downloadable craft instructions.
Message forums.
Chat rooms.
Contests.
Newsletter.
DIY showcase directory.

Keywords to Use
Holiday, Kids, Crafts, Dolls, Wreathes, Bears, Jewelry & Seasonal.

Freebies to Give Away
Do it yourself instructions guides.
Free bear patterns for download.

Creative Marketing Tip
Create a directory of craft websites to create a reciprocal link exchange.
Another great website idea is a recipe site.
Benefits of a Recipe Adsense Website - Recipes are a popular search each and everyday, I know I have searched for quick dinner recipes, yummy fudge recipes and whatever recipes I may find myself having a craving for. If you have a large recipe collection and you are willing to share your love of cooking with other people, what better way than creating a fun and interactive recipe community?

The following is just a few tips to get your recipe website idea started.

Topics
Dinner, Deserts, Lunches, Brunches, Breakfast, Fudge, Appetizers, Candies

Content
Large database of searchable recipes.
Reviews of each recipe.

Interactive Areas
Post your recipe.
Forums.
Chat rooms.
Newsletter.
Printable weekly meal lists.

Keywords to Use
Recipes, Dinner, Deserts, Lunches, Breakfast, Fudge, Appetizers, Candies

Freebies to Give Away
Printable recipes.
Printable weekly meal lists.
Healthy meals.
30 minute meals.

Creative Marketing Tip
Allow other websites to offer your recipes on their websites, with a discrete link back to your website.

I hope these two website ideas will get you closer to starting your dream website!

Candace Gill is a wahm who owns and runs two successful websites to help anyone create income from home.
 http://www.onestopwebshop.biz-Turnkey websites, graphics, ebooks & software all with resell rights!
http://www.firststopdigitalshop.com-Complete ecommerce stores to sell your digital products!

Article Source: http://greatarticlesformoms.com

Five Mistakes That Affiliates Make in Marketing

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By: Markus Corkern

More and more affiliates are making the same mistakes in affiliate marketing. The worst part is that they’re just doing what they’re taught by the “affiliate marketing experts.” It is unbelievable that 95% of affiliates make no money. The problem is the way the 95% are running their affiliate marketing businesses. Avoiding the most common mistakes made by affiliates will easily and quickly increase your chances of making affiliate sales. Below you will learn the top mistakes made and how to avoid them. Hopefully, this will make you a much better top seller.

1. Not Building for Search Engines:
Most successful affiliates learn to make the search engines their best friends. They are the best source for long-term, free traffic for your affiliate sites. Your site needs to contain clean coding, provide excellent content, and optimize all your pages. It might be in your best interest to get in touch with someone who does search engine optimization to give you a helping hand.
Some affiliate web sites have so much going on that the visitor gets confused and they hit the back button and never come back. It is important to keep your pages clean and targeted to get them to click over to the products and merchant(s) you are promoting.

2. Banners, banners and more banners
Probably the biggest problem seen in affiliate sites is that they are filled with too many banners. The goal is to lure someone with good content and then urge them to click on the banner to learn more. If you put in the effort by having original personal endorsements, short descriptions, relevant articles and graphics, you will see your sales increasing. Take the time to personalize your site and modify it to suit your target area. Visitors will appreciate knowing that you are a real person running the site that they are visiting.

3. Promoting the Program instead of the Product.
It never fails; affiliates joint the ever popular two-tier affiliate programs and then create a one page site telling other people to join. Unless you are extremely skilled at luring in key people, or know how to get thousands of affiliates to sign up, you are not going to get rich.

It is best to find an affiliate program that is a product or service that you can promote and sell. You will have much better chance of making money by promoting products that are of incredibly good value, that you believe in and can easily sell by telling people about your incredible find.

4. Playing It CHEAP:
We know that you really don’t want to spend a lot of money getting your business up and running, but NOONE wants to visit a site that looks like you don’t have any money. You want to avoid sites that look like they are on a free hosting site with a free e-mail address. This just send the message to potential subscribers that either you have not made any money or that you really don’t know what you are doing. Domain names and hosting is really cheap these days. Spending about 9 dollars a year for domain name and less than 5 dollars a month for hosting will not break your bank. In the long run, it will make your site look professional and more people will take you seriously.

5. Lack of Solid Foundation:
Most affiliates have high hopes of earning high commissions but are promoting questionable products and services. Building something of value and creating a business that you are proud of and creating a solid foundation is the key to earning money. Even if your site is small, make sure that it is useful, strong, and informative not only about what you are selling, but how it will help people. When you build a site that helps people, it will do wonders for your marketing.

Another way to improve your foundation is to allow people to link to your site. The more people see your site out there, the more you will sell.
It does take time to build the perfect affiliate site. However, with a little perseverance and patience, people will see your site, view you as an expert in your field, and ask for interviews. All of this will attach more and more links to your site and you will see your site climbing.

Build a business based on a solid foundation. If you keep it real, give people what they want in a helpful way, you will succeed and continue to grow your business.

Article Source: http://www.ArticleJoe.com

Markus Corkern is a writer and affiliate director for http://www.megaffiliates.com. He is active in new research and development in the internet affiliate marketing field.

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